Neymar Jr Becomes PokerStars Cultural Ambassador
Brazilian football star Neymar Jr has today announced he is stepping into the new role of Cultural Ambassador. This is a continuation of his partnership with the world’s largest online poker site PokerStars.
As part of this collaboration, Neymar Jr will take on a series of creative projects inspired by the world of culture, from art and design to music and more. Bringing his passions and interests to the table, he will be shaking up poker with a series of exciting experiences for the PokerStars community.
In his first move as Cultural Ambassador, Neymar Jr has curated a series of music playlists in partnership with PokerStars, providing the ultimate soundtrack for every type of poker game.
He said the following about his new role:
“Poker is so much more than just the game. It is a community and a culture and that is what I love about it. I am excited to start this next chapter with PokerStars, and we are already collaborating on a number of key areas. Music is a real passion of mine, so that was first on the list, but there is much more to come. I am excited for you to see what else we have in store.”
To celebrate his new role, PokerStars and Neymar Jr are also launching an exclusive Golden Chip giveaway. As well as awarding $850,000 in cash prizes, a number of limited edition Golden Chips have been hidden by PokerStars to be discovered over the next few weeks. Each chip unlocks a high value prize including signed merchandise and clothing, as well as once-in-a-lifetime VIP experiences and gifts curated by Neymar Jr himself.
Martin Nieri, Global Director of Brand and Creative at PokerStars said:
“Neymar Jr is not just a globally recognised sports star, he is also a proven creative with a deep interest in the culture around him. This new role marks the start of something exciting for the PokerStars community, a merging of two worlds, where poker meets culture. In a first for the industry, together we’ll be creating moments to truly shake up poker and rewarding those who get involved in all that’s to come.”
The announcement coincides with the release of a new commercial, which sees Neymar Jr shaking up the poker scene.
