2UP Acquires Affiliate Pokies Site
2UP online gaming and entertainment company acquired online affiliate pokies website, WebNetPokies. The aim was a value-add strategy wherein 2UP will utilize the pokies website’s technology and marketing expertise to maximize traffic on the site.
Despite being a fully owned subsidiary of 2UP, WebNetPokies will run as an independent business unit. The pokies website will greatly benefit from 2UP’s promotion and marketing opportunities which will increase the traffic for its gaming and wagering options.
Peter Flynn, the business development director of 2UP said that the purchase was an excellent strategy for the company as it will provide an immediate cash flow.
Flynn said, “We have previously stated that online affiliate businesses will form a part of our long-term plans to become a major international online gaming and entertainment company,”
“The purchase of WebNetPokies is consistent with this strategy, and we believe its revenues can be significantly increased through a high rank on Google as an on-line pokies site which will form part of our marketing efforts.
“Another attraction to the affiliate business is its generic domain name which will allow us to incorporate the 2UP animated game as an added feature to pokies and slot machine players.”
The purpose of affiliate sites such as the pokies site enable the visitors to locate online casinos and redirects the visitor to the gambling sites that pay for the traffic and sale of a product on the site. Affiliate programs are a part of advertisement done by online casinos to drive traffic to their chosen sites.
Last year it was reported that online poker and casino operations account for almost half of the USD$13.49 billion international internet gambling market.
2UP has recently signed a memorandum of understanding to acquire European based video streaming business Streamark.
The acquisition was again, a big strategic step for the company. Streamark develops applications based on streaming video, tracking and communications technologies for mobile telecom operators, TV network and cable operators and hardware manufacturers. Streamark will allow 2UP’s fast live streaming of content with reduced costs. This will also allow 2UP’s live gambling opportunities to reach mobile phones and tablets bringing a competitive edge to the company with the rapid rise of mobile gambling.
Apart from WebNetPokies and Streamark, 2UP announced that it is still finalizing a number of other potential acquisitions such as DBG Poker and Asian pool betting company ToteDaddy. 2UP is also under negotiations in a joint venture with an online lottery company.
2UP Gaming PLC is an online casino offering many gaming opportunities and wagering products for players and punters. One of their most popular game is the 2UP toss coin game which is widely played all over the world.
The company is no doubt very serious about their growth plans with many more acquisitions and deals underway.
Source: NewsMaker
